Indonesia market entry

Certification and licensing to sell in Indonesia

Foreign companies cannot hold Indonesian approvals directly. We can — across every scheme your product needs.

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What you get from a local partner

Local representation

We hold approvals on your behalf where Indonesian law requires the holder to be a local entity.

One point of contact

A single team coordinating regulators, laboratories and customs across every scheme that applies.

Defined timelines

A written scope and realistic dates agreed before any filing begins.

About

The local side of your Indonesian market entry

Every Indonesian approval must sit with a local legal entity answerable for the product. That can be your own PT PMA, an appointed importer, or us — and which one is right decides how much control you keep.

  • Six regulatory schemes handled under one roof
  • Direct experience filing for foreign manufacturers, not just local brands
  • Certificate holding, renewal and variation tracking
  • Coordination in English, Indonesian and Mandarin
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Services

Six routes into the Indonesian market

Most products need two or three. Which ones depends on the product, not the industry.

Compare all six services

How we work

One assessment, then a defined path to approval

  1. 1

    Assessment

    Send the product, its specifications and intended use. We identify every scheme that applies to it.

  2. 2

    Written scope

    A written scope with the document list, testing route and a realistic timeline.

  3. 3

    Filing

    We prepare submissions, coordinate laboratories, and act as local representative where required.

  4. 4

    Approval

    Certificates issued in the correct holder structure, with renewals and variations tracked.

Partnerships

We also work behind other people's brands

Before you start

What foreign companies ask us first

Can a foreign company sell directly in Indonesia without a local entity?

You can sell into Indonesia without your own company, but you cannot hold the approvals yourself. Indonesian product certifications, registrations and import licences must sit with an Indonesian legal entity. In practice that means one of three structures: your own PT PMA, an appointed importer or distributor who holds them, or a local representative such as us holding them on your behalf. The choice matters because whoever holds the registration controls it if the relationship later ends.

Which approvals does my product actually need?

It depends on the product, not the industry. As a rough guide: anything that transmits radio frequency needs type approval (SDPPI / Postel / DJID). Product groups designated as mandatory need SNI certification. Cosmetics, food, supplements and medical devices need BPOM registration. Food, beverage and cosmetics increasingly need halal certification. And on top of any of those, goods still need import licensing to clear customs.

Most imported products land on two or three of these. The assessment confirms the exact set before anything is filed.

Will our existing CE, FCC or UL certification be accepted?

Not as a substitute. Foreign certification does not replace an Indonesian approval, whichever market it came from. What existing certification can sometimes do is shorten the route: recognised test reports may reduce or remove the need for local testing. We review your reports before you spend anything on samples and tell you plainly what carries over and what does not.

How long does Indonesian certification take?

It varies too much by scheme and product for an honest single number. Type approval on an unchanged product with accepted reports is among the fastest; mandatory SNI involving a factory audit is among the slowest. What we commit to is a specific timeline in your written scope, based on your product and testing route — not a range copied from a brochure.

Do certification and import licensing cover the same thing?

No, and confusing them is the most common reason shipments get held. Certification gives you the right to place the product on the market. Import licensing — NIB, API-U, NIK, and in some categories a product-specific permit — is what gets the goods through the port. A fully certified product with no importer registration still does not clear customs.

Tell us the product. We will tell you what Indonesia requires.

The applicable schemes, the documents required, the testing route and a realistic timeline — in writing, at no cost.